How Often Do You Change Your Personal Brand? (Updated)

In my original post, I posted a picture in which displayed an inaccurate representation.  Through further research at the design blog Brand New, they found that Coca-Cola did in fact change their logo.  Although this is the case, I still think the majority of my original post is accurate. What you’ll notice is that Coca-Cola did not abandon their script logo throughout the years.  In 1985, they fell of the wagon, but quickly got back on. I think the true issue with Pepsi is that they never invested into their script and at the end of the day, why have your brand emulate the other guy?  The argument of consistency, I think, is a mute point even after seeing the revised diagram. Read the rest of this entry »